Cak Eko meatballs go international
April 21st, 2010 | 
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Franchise poor meatball ‘Cak Eko’ also wants to explore the international world. Henky owned franchise which is familiarly called Sriyantono Eko Eko Cak wants to go international to ASEAN countries.
Cak Eko says it plans to go international in 2010 will be realized this year. But his plans are not so smooth, he was speeding to meet legal requirements and knowledge transfer.
“Because it must transfer knowledege, legal, so 6 months is the fastest,” he said when met at the Franchise Expo detikfinance at Balai Kartini, Jalan Gatot Subroto, Jakarta, Saturday (6/3/2010).
Go forward never retreat is an appropriate sentence for Henky Eko terlontarkan Sriyantono or usually called Cak Eko. Ten times failed in business, apparently did not defeat his spirit to return to play its capital in the world.
Cak Eko meatballs unfortunately started the business in a court of Pujasera in Jatiwarna, Bekasi, West Java, around the year 2006 to capitalize USD 2.5 million.
“I was doing business with small capital-capital, but the house must have been frustrating, capital initially selling meatballs USD 2.5 million. I’m just making a cart, ride on pujasera, the result is 60% to 40% for which I have no place,” he said.
Previously, Cak Eko never penetrated Muslim clothing business, a plant of ginger, catering, work on craft items, and so forth. However, because its acceptance is not running smoothly, he stopped the business. With capitalize hobby since high school cook, Cak Eko start into the world of culinary innovation by making the effort Malang meatballs.
“The failure is probably the segment that I shoot less, when catering for consumers bored with the menu that I drive around, its cash flow is not daily so do not pass,” the story.
Only in the past 10 months, Cak Eko meatball business was growing rapidly. Around October 2006, he began to develop its brand through the franchise system. To date approximately 120 outlets Meatball Malang City “Cak Eko” spread in Indonesia.
“The reason to introduce the brand and for-for sustenance,” he said.
For outlets that spread it, he gives meatballs and dumplings and batagor Prepared with spices that had been prepared instantly in powder form. There are 3 places of production to meet the demand and supply to the outlets.
“There are 3 production sites, Surabaya Indonesia, to supply to the East, Indonesia Sidorjo for Central and West Jakarta to Indonesia. There is a secret family recipe that I trust to handle in 3rd place so employees do not know,” he said.
Cak Eko’s success to make himself called upon to share their experiences in school together Rhenald Khasali entrepreneurship. He was joined in this school so no one GCC bad experience like himself in business.
‘So they did not experience the same thing with me until 10 unsuccessful attempts, “he recalls.
According to Cak Eko, failure in business could be caused by several things, such as error selecting partners. In addition, the daily income of a business that could potentially fail. So too because they do not separate the personal finances with business.
“My time did not separate the private money and effort, become chaotic,” he explained.
Cak Eko appealed in business, if there is an increase in price, businessmen should not be too hasty to raise prices, because people’s purchasing power is not necessarily rise. In addition, beginners should not be affected by the lure of big profits in their business and they do not know about the field of science that will they do it.
“Many do not know science plunge, only profits hereafter-diming because many who want an instant success, the process was not served immediately jumping course. This is a problem,” he explained.
To overcome competitors, Cak Eko suggested giving the difference in product quality. This requires innovation. In addition, the need to strengthen the brand through promotions.
“To overcome competitors, creating a difference with its competitors through the quality and promotions. The key innovation and maintain quality,” he said.
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